It’s bitter sweet coming to the close of the year. On one hand, I feel like I’ve achieved a ton personally and grown as both an entrepreneur and creative. On the other hand, I feel the exact opposite. It’s hard to look at and compare your successes next to those in your own industry. There will always be people better than you, more technical than you, have a larger following than you and get access to better shoots than you. I’d be lying if I said it doesn’t break me down a little. When Rangefinder’s 30 Rising Stars of Wedding Photography came out, my heart sank to my feet when I didn’t see myself on there. My work is my life, I obsess over it every single day and it swallows me whole. So to not see my name on that list this year absolutely crushed me. It kicked me right off my high horse and back to square one.

So how to move forward? You pick your feet up, aim to do better the next year and hope that all your hard work and dedication to your craft will pay off in time. I will say this: I am proud of the work that I’ve done over the year. Even though I didn’t have Pacific Northwest mountain tops to shoot from or picturesque beach sunrises for my portrait shoots, I made do with what I had and poured my heart and soul into each and every shoot.

For now, I need to be comfortable with where I’m at with my business and focus on all the positives. I went from having 4 weddings in 2014, to almost twenty in 2016. I traveled to Cuba, Israel, Prague, Iceland, England, Aspen, LA, SF, Arizona, Vermont and Maine this year. I had my second successful photography exhibit in New York City, and last but not least, I made the bold decision to move my home base from NY to IL. 

What’s more? I’m so happy that I’m able to give my whole heart into what I do and create art with some of the coolest people I’ve ever met. Seriously – who ever thought I’d land this sort of dream job?! Not even me! I pinch myself when I think about it. And at the end of the day, I don’t need a photo award to know that I’m impacting people and helping to preserve some of their most important memories in a thoughtful and artistic way.

To 2017, let’s surround ourselves with positivity and creativity and keep fighting the good fight!!

From the bottom of my heart, thank you. For trusting in my vision, and for allowing me to be an artist. It makes my world go round. xx

Leave A

Comment

BetZ
December 23, 2016
Love you and your wirk , ATS. mwah! Here's to '17 and continued success! xox Betsy
Reply
Ellen Ambrosino
December 23, 2016
Alisha, You have to be so proud of your wonderful, beautiful,artistic photography. It is absolutely fabulous. You have a eye that can capture that perfect moment. Don't ever stop loving what you do. You are magnificent. May 2017 fly off the charts for you. With Love , Mrs. A
Reply
January 6, 2017
I'd met you once at Governor's Ball Festival in 2013. I'd taken a photo of you while you were up on your friend's shoulders. And I've followed your work since then. If I were to get married, I'd know who to ask. :) Cheers to 2017.
Reply
    January 6, 2017
    That is so darn cool!!!! I totally remember you and I'm so happy you wrote that comment. It takes me back to when I was just starting out... <3
    Reply